5 Marketing Tips for Real Estate Agents in 2017

By: Ben Marker

Real estage agents work with a large number of clients – homeowners and homebuyers alike – every single month. When you are a seasoned realtor, and have used every marketing trick, scheme and tool in the book, you can sometimes be left without any ideas to sell a home.

Marketing has greatly changed from just a decade ago, particularly in the real estate business. In fact, many will present the case that the real estate industry leads the charge when it comes to what marketing practices will work and what marketing standards will tumble.

What works in 2017? This is a pertinent question that realtors need to pose right now.

Everything from social media to mobile marketing, there is so much you can do with the tools available at your disposal. Of course, you have to exploit every platform delivered to your lap.

Here are five marketing tips for real estate agents in 2017:

1. Social Media is Key – Forget the Basics

It is true that every real estate professional understands the power of social media. Therefore, they will open up an account on Twitter and tweet once in a while; they'll also create a Facebook page and share news with their audience. But this is boring. Why not take it a step further?

Social media allows you to employ various marketing gimmicks directly to your audience.

Here are several social media tips you should immediately utilize:

  • Use Twitter's Periscope app and host live video tours of the homes.
  • Establish Pinterest boards to showcase the home you are selling.
  • Add social sharing buttons to all of your web pages.
  • Want clients? Take advantage of social sharing by highlighting references.
  • Always answer client inquiries, thank users for mentions and be active.

These are just some of the social media practices you can incorporate immediately.

2. Yes, Words do Matter in Real Estate

When you are posting listings of the property you are selling, be sure to concentrate on the wording. If you are not much of a linguist or a master of the pen then it would be prudent to hire a copywriter.

Although video is important (see below), all of your listings should consist of stellar descriptions of the house or condominium you are putting on the open market. Words do matter in real estate.

3. The Beauty of Viral Videos

In the last couple of years, you have likely read or heard about certain real estate videos that have gone viral. Some of these have been risque, some have been immensely creative. In any event, the videos accomplished their ultimate objective: maximum attention, awareness and audience.

Grab your HD video camera, come up with a unique video and share it online.

4. Email Marketing Isn't Dead – It's Alive & Well

The rumours of email's death have been greatly exaggerated. Email isn't dead; it's alive and well.

Email marketing may seem outdated, but it is a marketing tool that is enjoyed by millions of digital marketers, companies and real estate agents all over the world. Email marketing will often include newsletters, updates and the latest home listings. But why not give it a shot in the arm?

Here are a few creative ways to enhance the efficacy of your email marketing initiative:

  • Add a couple of GIFs to your email to give the recipient a chuckle or two.
  • Insert some social sharing buttons to encourage readers to share email online.
  • Try to get your subscribers to refer you to others by offering compensation.
  • Comb through the data by honing in on the key metrics and improve upon them.

Like social media, these are just some of the measures you can take to bolster your efforts.

5. Think Outside the [Millennial] Box

Marketing always has to be outside of the box to attract attention and to get the message out.

Ditto for real estate marketing. And, when your audience is sporting flannel, big glasses and interesting haircuts, you have to ensure that your type of marketing caters to the millennials.

How exactly can you tailor your marketing ideas to those born between 1980 and 2000? Here are a few tips to consider:

  • Attempt to compose Instagram stories to market your listings.
  • Target local homebuyers with online ads, keywords and listings.
  • Use Snapchat in order to build your rollerdex of young clients.
  • Be active in the community and sponsor local events and sports teams.
  • Design creative and informative infographics to share online.

By adding these ideas into your schemes, you can generate more youthful leads. If you would like more resources for real estate agents, check out the IXACT Contact website.

Marketing in the 21st century is always evolving. From year to year, there are generally new tools, modifications, updates and changes to real estate marketing industry. You need to keep up-to-date with the newest marketing gimmicks in 2017, and beyond. Although younger people are purchasing homes at lower rates than their parents, you still need to consider them. The aforementioned suggestions will ensure that you buy and sell homes today and tomorrow.